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When the NFL announced in late September that Bad Bunny would be the headlining artist for the Apple Music Super Bowl LX halftime show on Sunday, February 8, 2026, the impact was immediate. Levi's Stadium in Santa Clara, California, will be the setting where the Puerto Rican artist will star in one of the most anticipated moments of the most watched sporting event of the year.
In an official statement, Bad Bunny explained the personal significance of this choice. "What I feel transcends me. It's for those who came before me and ran countless yards so I could go in and score a touchdown. This is for my people, my culture and our history," the singer said. Jay-Z, founder of Roc Nation and the NFL's partner in curating the show, said he was "honored" to have Benito on "the biggest stage in the world".
Date, venue and time of Super Bowl 2026
Super Bowl LX will be played on Sunday, February 8, 2026, at Levi's Stadium, home of the San Francisco 49ers. Kickoff is scheduled for 6:30 p.m. ET, while the halftime show usually lasts between 12 and 14 minutes.
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Who is Bad Bunny
Born Benito Antonio Martínez Ocasio in San Juan, Puerto Rico, Bad Bunny has emerged over the past decade as one of the most influential voices in global music. He first drew international attention through his trap and reggaetón tracks, mixing raw lyrics with genrebending production.
Over time, he has expanded his sound to include pop, rock, and more experimental elements - all while retaining a sharp edge and cultural identity that has lead to over 70 billion streams and several Grammy Awards,
What time does the Super Bowl 2026 halftime show with Bad Bunny start?
The event will be held at the Levi's Stadium in Santa Clara, California, with the official start of the game scheduled for 6:30 p.m. ET.
Although the NFL does not set an exact time for the halftime show, the experience of previous editions allows for a clear time frame. Bad Bunny's performance is scheduled to begin between 8:00 and 8:30 p.m. (ET), depending on the length of the first half of the game.
Where to watch the halftime show
Bad Bunny's halftime show will be broadcast live on NBC, as will the game. It will also be available on Telemundo and the Peacock streaming platform, expanding its reach to both English and Spanish-speaking audiences.
Bad Bunny arrives at the Super Bowl in the midst of artistic activity. His most recent album, Debi Tirar Mas Fotos, released on January 5, 2025, became his fourth consecutive album to top the Billboard 200 and received six Grammy nominations, including Album of the Year. In addition, the singer is in the middle of his Debi Tirar Mas Fotos World Tour, which began in November 2025 and will end in July 2026 in Brussels.
Super Bowl Halftime Show 2026 Guests
The presence of special guests is also not ruled out, considering his history of collaborations with artists such as Karol G, J Balvin, Rosalia and Drake.
How much will Bad Bunny charge for the halftime show?
In terms of pay, as is traditional, Bad Bunny will not receive a million-dollar salary. The halftime artists are paid on a union scale, a symbolic figure compared to the enormous global exposure offered by the Super Bowl, a stage that has marked historic moments in music and pop culture.
Super Bowl Halftime Show 2026 Setlist
Although the setlist is one of the best-kept secrets, Bad Bunny is expected to perform some of his biggest hits, such as "Titi Me Pregunto", "Me Porto Bonito", "DAKITI" and "Ojitos Lindos".
Will Taylor Swift perform at the 2026 Super Bowl Halftime Show with Bad Bunny?
The combination of factors is clear: no Chiefs, no Kelce and no musical involvement, Taylor Swift would have no presence at Super Bowl 2026. The NFL will lose one of its biggest recent media spotlights, and the event will go ahead without the "Swiftmania" that has accompanied the league in recent years.
How long will the Super Bowl Halftime Show last?
In official terms, the Super Bowl halftime show lasts between 12 and 15 minutes. The entire intermission - including commercials and preparation - can approach 25 or 30 minutes before the game resumes.
Artists who have performed at the Super Bowl halftime show
In recent years, the Super Bowl has featured memorable performances from Usher (2024), Rihanna (2023), The Weeknd (2021) and the historic Latin show by Shakira and Jennifer Lopez in 2020.
Other names that defined different eras of the event include Beyonce, Bruno Mars, Madonna, Prince, Michael Jackson, Coldplay, Lady Gaga and Katy Perry, artists who transformed the halftime show into a phenomenon that transcends sport.