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With each passing day, there is more and more talk about the halftime show of Super Bowl LX where Puerto Rican Bad Bunny will be in charge of entertaining the party in the stadium and in the millions of homes that will be watching the show of approximately 15 minutes in the most watched event of the year in the United States.
Although everyone knows that Bad Bunny will be the one to perform at the Levi's Stadium, home of the San Francisco 49ers, many people are wondering how much Bad Bunny will be paid to perform at this great event.
How much does Bad Bunny charge to perform at the Super Bowl halftime show?
Surprisingly, although many may not believe it, the artist who performs in the Super Bowl halftime show does not receive payment for their performance at this great event. The artist does not receive financial remuneration from the NFL, but by simply performing during this event, the artist generates guaranteed profits by other means.
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In the last five years, the headliners of this show have seen their music consumption on different platforms increase by an average of 110% in the week of the Super Bowl. According to Billboard, it is estimated that the Puerto Rican singer, who currently generates approximately more than $700,000 with his music per week, will increase considerably before and after his show on Super Sunday, generating great profits even without having received a payment from the National Football League.
The most important window in sports
The Super Bowl Halftime Show is considered the most-watched musical performance globally, with audiences often exceeding 100+ million viewers. For performers, the value lies in exposure, branding, and the significant boost to streaming, sales, and cultural visibility that the event provides.
For Bad Bunny - one of the world's biggest artists - the Super Bowl platform could meaningfully amplify his already substantial global reach.