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- Super Bowl. Top NFL social media posts of all time now belong to Bad Bunny's halftime show
Bad Bunny's Super Bowl halftime show proved that controversy cannot dampen fan enthusiasm, drawing 128.2 million viewers and setting multiple records despite criticism from President Trump and conservative figures.
The Puerto Rican superstar's Apple Music performance on NBC ranked as the fourth-most-watched halftime show in history, narrowly trailing Kendrick Lamar's 133.5 million average viewers from last year, itself surpassing Michael Jackson's 1993 record of 133.4 million.
Telemundo's Spanish-language broadcast also shattered records, peaking at 4.8 million viewers during the halftime show. "Telemundo averaged 3.3 million viewers, marking the most-watched Super Bowl in U.S. Spanish-language history," said Alex Sherman of CNBC, and social media impact was historic.
Bad Bunny highlights the Latin in America
Bad Bunny broke the record for the most-viewed Super Bowl halftime show on YouTube in 24 hours, exceeding the previous record set by Shakira and Jennifer Lopez in 2020, while generating over 4 billion social views across platforms in the first day.
The 14-minute set was a vibrant homage to Puerto Rico, with Bad Bunny highlighting his roots and delivering a message of pride and unity across the Americas.
He featured guest performances from Lady Gaga and Ricky Martin, alongside cameos from Pedro Pascal, Cardi B, Karol G, and Jessica Alba.
The stage incorporated a traditional Puerto Rican casita, with dancers and set pieces including a sugarcane field, nail salon, and bar.
Bad Bunny performed hits such as Tití Me Preguntó, MONACO, and BAILE INoLVIDABLE, blending his Latin heritage into a dynamic, visually striking performance.
His performance emphasized family, community, and resilience, highlighting Puerto Rican culture at every moment. A young couple married amid Latino dancers, while he handed a Grammy award to a child as his 2026 acceptance speech played on a small screen.
He paid tribute to Hurricane Maria victims by climbing an electricity pylon and rapping simultaneously, symbolizing infrastructure loss and honoring lives lost, while wearing a beige sweater with the number 64, representing the official death toll.
Despite his Grammy speech calling for "ICE out" last week, the halftime set avoided direct political commentary, yet subtly celebrated Puerto Rico's heritage, and showcased unity between his homeland and the United States through flags and imagery.
His set design mirrored elements of his global tour, including the casita which has gone viral on social media, while guest stars Pedro Pascal, Jessica Alba, and Cardi B danced, amplifying the spectacle and energy on stage alongside Bad Bunny.
Lady Gaga performed a salsa-inspired rendition of her Bruno Mars collaboration Die With A Smile, and Ricky Martin sang Lo Que Le Pasó A Hawaii, a song emphasizing the preservation of Puerto Rican culture.