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The Super Bowl is the biggest sporting event each year in the United States of America, and it continues to grow into a truly global event.
Tens of millions of viewers watch the Super Bowl live on television and streaming platforms in the U.S., with a rapidly expanding international audience as well. As a result, advertisers recognize the game as the most valuable opportunity of the year to showcase their products to a massive audience.
Commercial time during the game is the most expensive of the year, and during Super Bowl LIX in 2025, advertisers paid approximately $8 million on average for a 30-second commercial slot.
Securing airtime is only part of the challenge, however - the commercial itself has to resonate. Over the years, several companies have produced ads that became cultural moments rather than just advertisements.
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Apple - 1984: Widely regarded as the most iconic Super Bowl commercial ever, Apple promoted the Macintosh computer with a cinematic ad directed by Ridley Scott and inspired by George Orwell's novel 1984. The commercial aired during Super Bowl XVIII and permanently changed expectations for Super Bowl advertising.
Snickers - 2010: Snickers enlisted Betty White for a memorable spot that introduced the now-famous slogan, "You're not you when you're hungry." The ad became one of the most recognizable campaigns in Super Bowl history.
Amazon - 2018: Amazon's "Alexa Loses Her Voice" commercial captured widespread attention by featuring Gordon Ramsay, Rebel Wilson, Cardi B, and Anthony Hopkins, humorously imagining a world where Alexa temporarily stops working.
Always - 2015: Not all impactful Super Bowl ads rely on comedy. Always' "Like a Girl" campaign delivered an emotional and empowering message, earning critical acclaim and strong audience engagement following its Super Bowl XLIX airing.
What is the most viewed Super Bowl commercial?
Determining the most-watched Super Bowl commercial of all time is not an exact science, as viewership measurements vary by source and methodology. However, Doritos' 2010 Super Bowl commercial is frequently cited among the most-viewed, having aired during a broadcast that reached approximately 106-111 million viewers in the United States.
Rather than a single definitive winner, most rankings focus on audience reach, replay volume, and online engagement, all of which have grown significantly in the digital era.
The most watched Super Bowl 2025 commercial on YouTube was travel-related and was from Booking.com. The ad, which at the time of this publication had 93 million views, featured everyone's favorites, The Muppets, in a variety of different settings