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The search for Nancy Guthrie has entered a critical new phase after her family increased the reward for information leading to her recovery to $1 million - a move that has already generated a surge of new leads.
According to NBC News and the Today show, the FBI has received more than 750 tips since Savannah Guthrie publicly announced the increased reward. Investigators say the influx of information has reinvigorated the case nearly a month after Nancy's disappearance.
Reward increase puts pressure on potential witnesses
Former FBI supervisor Jason Pack told NBC that substantial rewards can significantly shift the dynamic of a case.
"There are people close to what happened who know what happened," Pack said, suggesting that the heightened financial incentive may prompt someone with inside knowledge to come forward. "They now have a decision to make."
Nancy, 84, was last seen at her home in Arizona on January 31 after being dropped off by family members. When she failed to log into a virtual church service the following day, relatives immediately grew concerned. She was officially reported missing on February 1.
In an emotional Instagram video posted on February 24, Savannah marked 24 days since her mother was "taken in the dark of night from her bed," describing the anguish her family has endured.
"Every hour and minute and second and every long night has been agony," she said. "We still believe. We still believe in a miracle."
The family clarified that the $1 million reward will be paid solely for information leading to Nancy's recovery. Savannah also emphasized that anyone with knowledge can contact the FBI anonymously.
Sources told NBC that the idea of offering a reward surfaced immediately after Nancy was reported missing, but investigators initially advised waiting. Pack defended that approach, explaining that high-profile cases often generate overwhelming tips in the early days without the need for added incentives. Over time, however, a reward can reignite public engagement and increase pressure on those withholding information.
Authorities have stressed that the investigation remains fully active, with agents working both locally in Arizona and out of Washington, D.C. Officials have denied any downsizing of resources.
The FBI has also released surveillance footage of a possible person of interest seen outside Nancy's home. The individual is described as a male approximately 5-foot-9 to 5-foot-10 with an average build. In the video, he is wearing a ski mask and carrying a black 25-liter Ozark Trail "Hiker Pack" backpack.
Savannah and her siblings, Annie Guthrie and Camron Guthrie, have continued to use social media to plead for assistance.
"She was taken, and we don't know where," Savannah said in an earlier video. "If you see anything, hear anything - no matter where you are - report it."
As tips continue to come in, investigators hope that the renewed momentum - and the weight of a seven-figure reward - will move the case closer to answers.