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Dante Moore has quickly become one of college football's most valuable players on and off the field. As the Oregon Ducks push to remain alive in the National Champion race, Moore's rise as the program's new leader has translated directly into a booming NIL portfolio.
Oregon enters the CFP Semifinal with its only loss coming against Indiana in the regular season. The Ducks are battling the Hoosiers again, and Moore's performance his going to be central to their championship hopes.
After transferring from UCLA and stepping into the starting role following Dillon Gabriel's departure to the NFL, Moore has delivered a stellar campaign.
That production has fueled his growing market value. According to On3, Moore's current NIL valuation sits at $2.4 million, ranking him among the top quarterbacks in college football and making him Oregon's most valuable NIL athlete.
Oregon QB Dante Moore's NIL deals and market value explained
Moore's NIL profile has expanded rapidly throughout the season. As recently as August, his valuation stood at $640,000. By September, that figure had jumped to $1.7 million, and it has continued climbing with Oregon's success on the national stage.
Moore revealed new endorsement activity in the season, including a partnership with eBay, where he appeared in promotional content alongside Georgia quarterback Gunner Stockton. He also announced a new NIL move involving Facebook, further highlighting his growing reach beyond football.
Already, Moore has secured deals with Nike and Beats by Dre, placing him among the most marketable faces in the sport. His NIL valuation now ranks:
No. 1 on the Oregon roster
Top 25 overall in college football
Top 20 among quarterbacks nationwide
On the field, Moore's composure has stood out most in hostile environments. His defining moment came in Oregon's double-overtime upset of Penn State at Beaver Stadium, where he completed 29 of 39 passes for 248 yards and three touchdowns.
"Playing on the road, six-hour flight, playing a whiteout game," Moore said after the win. "These are things you pray and dream about as a kid."
Head coach Dan Lanning praised Moore's decision-making under pressure. "I think we have the best quarterback in college football," Lanning said. "His composure and poise in those moments are special."
A new face of College Football
Moore's focus remains on winning, not earnings. Still, his NIL success reflects a broader reality: elite quarterback play now carries massive value in today's college football economy.
With postseason stakes rising and endorsements continuing to roll in, Dante Moore's 2025 season is shaping up to be transformative-for Oregon and for his future beyond Eugene.