Apple is finalizing the launch of an iPhone that would mark a before and after: these are its four improvements

Apple remains the dominant player in the mobile phone market. Although the final quarter of 2025 was described as "extraordinary and record-breaking" by Tim Cook, at the beginning of 2026 perceptions are different. According to specialist website The Street, "the coming quarters may focus less on demand and more on protecting its margins".

To reach this conclusion, they give an example: many iPhone users are sticking with their older devices because they continue to work properly. This means that sales are lower and profits decrease slightly. Tim Cook says that "Apple continues to see a significant increase in memory market prices."

That's why Apple's goal is to bring to light a device that helps meet the needs of the average user, not big buyers. "It wants to make things more affordable, focusing on margin growth to widen the sales funnel," The Street points out. This is where its next device becomes vitally important.

The most important features of the new iPhone 17e: a device to satisfy the average user

According to Bloomberg's Mark Gurman, the launch of the iPhone 17e could be imminent. This device comes with four fundamental changes that promise to be upgrades to be taken into account by users

• A19: Apple's next processor designed for its iPhones
• MagSafe: Apple's magnetic system that allows chargers and accessories to be attached to the iPhone
• Modem C1X: Apple's own modem chip for cellular connectivity (4G/5G) with which it seeks to replace third-party components.
• Connectivity chip N1: processor that manages wireless connections (such as Wi-Fi, Bluetooth and coordination between radios) to optimize consumption and stability.