Kim Kardashian and Lewis Hamilton made their most high-profile appearance as a couple during Super Bowl LX, held on Sunday at Levi's Stadium in Santa Clara, California, where they were spotted enjoying the game between the New England Patriots and the Seattle Seahawks.
The images quickly went viral on social networks, especially on X, after the couple appeared on the screen of an international broadcast. In one of the most shared videos, 45-year-old Kardashian is seen smiling as she chats animatedly with 41-year-old Hamilton.
The businesswoman and SKIMS founder stood out in a stylish black coat, a striking diamond choker and a new look with bangs, which was revealed hours before the game by her stylist Chris Appleton, who shared a photo on Instagram accompanied by the message: "Super Bowl bangs."
From friendship to romance
Although Kardashian and Hamilton have been friends for years, they have recently taken their relationship to another level after a romantic getaway in Europe. The couple stayed last weekend at the exclusive Estelle Manor in the Cotswolds, where they shared a room, enjoyed a couples massage and a private luxury dinner.
They then travelled to London, staying at the prestigious Rosewood Hotel, and finished their tour with a visit to Paris.
"Kim and Lewis have very demanding work schedules, so they are eager to spend as much time together as possible," a source told The US Sun. "Right now, they are inseparable and are tailoring their dates to Kim's work commitments," the source added.
A romantic history in the spotlight
Before this romance, both have had very high-profile relationships. Kardashian was recently linked to Odell Beckham Jr. and dated Pete Davidson following her divorce from Kanye West, with whom she shares four children.
Hamilton, for his part, has been romantically linked to figures such as Nicki Minaj, Rihanna, Gigi Hadid and even Kendall Jenner, Kim's younger sister.
Just a month ago, Kardashian opened up about her love life on the podcast "Khloe In Wonder Land," where she said she had not dated anyone in secret for the past year and explained that her priority has been her family and her studies.
My children need me, when I have time, I will open my heart
"I feel that my children need me... I have not had time, and I accept it. I thought: 'I'm going to be studying. When I finish, I'll open up,'" she confessed.
Everything points to that moment finally arriving, and it did so on the most watched stage in American sports.