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In recent years, the NFL has become the most watched sport across the United States, and the championship game is the most watched sporting event in the entire nation.
Over the years, the Super Bowl has recorded figures of more than 100 million viewers in the United States, and more than 200 million around the world.
Since 2010, with the Super Bowl XLIV between the New Orleans Saints and the Indianapolis Colts, the barrier of 100 million viewers was surpassed in the United States, and it is a figure that has not only not decreased, but has been increasing as the years go by.
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What is the most watched Super Bowl?
The most-watched Super Bowl of all time in the United States was Super Bowl LIX, played in 2025 between the Philadelphia Eagles and the Kansas City Chiefs.
That game set a new all-time viewership record, averaging 127.7 million viewers across traditional television and streaming platforms combined, according to Nielsen.
Expanded measurements also showed that more than 191 million people watched at least part of the game using broader audience reach metrics, another historic high for the event.
10 most watched Super Bowls in history
- Super Bowl LIX: Chiefs vs Eagles, 127,710,000
- Super Bowl LVIII: Chiefs vs 49ers, 123,714,000
- Super Bowl LVII: Chiefs vs Eagles, 115,096,000
- Super Bowl XLIX: Patriots vs Seahawks, 114,810,000
- Super Bowl XLVIII: Seahawks vs Broncos, 112,752,000
- Super Bowl 50: Broncos vs Panthers, 112,336,000
- Super Bowl LI: Patriots vs Falcons, 111,973,000
- Super Bowl XLVI: Giants vs Patriots, 111,346,000
- Super Bowl XLV: Packers vs Steelers, 111,041,000
- Super Bowl XLVII: Ravens vs 49ers, 108,693,000