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Inside Netflix's Los Angeles offices, jars of jam, candles, wine, and flower petal sprinkles have quietly become part of the daily routine.
According to sources familiar with the situation, staffers have been helping themselves to Meghan Markle's As ever lifestyle products, with one employee reportedly walking out with ten items at once, an image that underscores just how much inventory has been circulating at the streamer's Hollywood campus.
The products, tied to Markle's lifestyle brand and Netflix partnership, have been visible in storage rooms across the Icon Tower and Epic Building.
A source described "two storage rooms packed with As ever product," while another confirmed there was "so much overstock" that they were giving it away to employees.
Despite that perception, people close to the brand insist the remaining items at Netflix headquarters are designated for gifting, sampling, and promotional use, not long-term storage.
The bulk of As ever's inventory, they say, was moved to a separate warehouse some time ago.
As ever inventory, expansion plans, and Netflix ties
The behind-the-scenes activity comes just weeks after Markle's team pushed back on speculation that the business was struggling.
That chatter intensified last month when a website glitch briefly revealed what appeared to be unsold inventory totaling roughly 650,000 items.
The data, which was later removed, showed approximately 220,000 jars of jam, 30,000 jars of honey, 90,000 candles, 80,000 tins of flower sprinkles, and around 70,000 bottles of wine, including rosé, sauvignon blanc, and brut sparkling wine.
As ever's pricing places the brand firmly in the premium lifestyle category. Jam and tea retail for $14, honey for $32, candles for $64, rosé for $35, and brut sparkling wine for $89.
The company is currently promoting a Valentine's Day package priced at $185, which includes multiple spreads, hibiscus tea, flower sprinkles, and a candle scented with water lotus, sandalwood, and California poppy.
People with knowledge of the business counter that the figures reflected preparation for expansion rather than stagnation.
Markle, 44, partnered with Netflix to produce As ever after abandoning plans to call the brand American Riviera Orchard following a trademark dispute. The lifestyle line was designed to complement her Netflix series, "With Love, Meghan," which she used as a platform to promote the products.
However, the show is not returning for a third season after modest viewership. Netflix data shows the second season drew about two million views over the final four months of the year, ranking 1,217th among the platform's most-watched titles. A holiday special performed slightly better, landing at 1,015 with 2.4 million views.
Despite the show's performance, Markle has signaled confidence in the brand's momentum. Speaking last August on "The Circuit with Emily Chang," she declined to share specific sales figures but said much of the initial inventory sold out quickly.
"When you sell out that quickly, it's a double-edged sword," Markle said, explaining that rapid sellouts limited the ability to gather detailed consumer data. She added that a second seasonal drop, expanded significantly, also sold out within hours.
When asked about the future, Markle was clear about the direction. "Yes, absolutely," she said when discussing global expansion.
As Netflix employees continue to carry As ever products out of the office, the brand's next chapter appears focused less on perception and more on scaling what Markle believes is growing faster than expected.
